My PGWS 
About Pretty Girls Who Serve
We are redefining pretty. who you are in Christ
The Beauty in Christ Service Sisterhood. Faith, purpose, sisterhood and service, for every woman who wants to know her worth in Christ.
Why we exist.
Our mission
Pretty Girls Who Serve exists to help women become Proverbs 31 women by discovering their true beauty and identity in Christ through sisterhood, ministry, and service.
Our vision
We envision communities of women everywhere committed to becoming Proverbs 31 women—rooted in Christ, secure in their God-given worth, united in sisterhood, and known by the way they serve others.
A sisterhood, not a sorority.
Pretty Girls Who Serve is a Christ-centered women's ministry and sisterhood, not a sorority or a secret society. Nothing we do is secret: every tradition can be explained to anyone who asks, and family and friends are welcome. And none of it saves anyone or earns God's love. Only Jesus does that. Our traditions celebrate a yes she has already said to Him.
Pretty is not…
- perfection
- appearance
- popularity
- status
- performance
Pretty is the beauty made visible when a woman knows who she is in Christ and reflects Him through her character, confidence, compassion, leadership, relationships and service.
History in the making
A sisterhood that is just beginning.
Pretty Girls Who Serve began inside Esther Funds Foundation, because EFF’s members wanted a sisterhood. We’re new, so our history is being written right now, and every woman who joins is part of it.
- PGWS is announcedEsther Funds Foundation announces a national sisterhood created to help women discover their beauty, purpose and identity in Christ. See the post
- The first roomThe Dearest Woman of God Brunch, with a Bible study on Becoming a Proverbs 31 Woman. See the post
- The first crownMikaylah Ware becomes the first Miss Pretty Girl Who Serves and receives a $1,000 EFF scholarship. See the post
- Its own organizationPretty Girls Who Serve is formally established as its own organization.
- GrowingCampus chapters, brunches with EFF chapters, scholarships for women and PRETTY Ambassadors open to any woman, anywhere.
- From the mirror to myrrhA new look: the bottle of myrrh with a ruby stopper, and the cross still on it.
Our founder
Shayna Vincent
Shayna grew up believing she was ugly. She lived with depression and low self-esteem for most of her life, and by college she was lonely and far from God. At 23 she discovered the Proverbs 31 woman, and it changed her life.
So many women struggle with identity. Pretty Girls Who Serve was born to help them find their pretty: their beauty in Christ Jesus.
She also founded Esther Funds Foundation in January 2024, to help students finish college. Pretty Girls Who Serve is its sister: an affiliate of EFF and its own organization.
Far above rubies.
What our symbols mean.
“Who can find a virtuous woman? for her price is far above rubies.”Proverbs 31:10
“Who can find a virtuous woman? for her price is far above rubies.” Proverbs 31:10
Pretty Girls Who Serve is an affiliate of Esther Funds Foundation and its own organization (an LLC).