Pretty girlswho serve.

Faith · Purpose · Sisterhood · Service

Find your beauty in Christ. Become rooted in purpose. Serve like Him.

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Our mission

Pretty Girls Who Serve exists to help women become Proverbs 31 women by discovering their true beauty and identity in Christ through sisterhood, ministry, and service.

We are redefining pretty.

Pretty is not

perfection
appearance
popularity
status
performance

Pretty is the beauty made visible when a woman knows who she is in Christ and reflects Him through her character, confidence, compassion, leadership, relationships, and service.

The PGWS member journey

A sisterhood that forms and sends.

01Pretty Girl WeekShe is seen.
02The PGWS Pink BrunchShe is welcomed.
03P31 Becoming AcademyShe becomes rooted.
04The Pouring · our welcome ceremonyShe is celebrated.
05Chapter lifeShe grows and leads.
06Service + EFF impactShe is sent.
07Alumna sisterhoodShe builds a legacy.

Pretty Girls Who Serve members gathered together in shades of pink — Beauty in Christ is the centerFaith, purpose, sisterhood, leadership, and service *are the fruit.*

Far above rubies.

Rubies represent God-given worth, bold faith, courage, conviction, resilience, leadership, and purpose. A woman does not earn her worth through appearance, status, achievement, or perfection. She is valuable because she belongs to God.

Shayna Vincent, Founder and Executive Director of Pretty Girls Who Serve

Meet our founder

“The prettiest women love Jesus Christ—and true beauty is reflected in how we love, lead, and serve.”

Shayna VincentFounder & Executive Director

Shayna created Pretty Girls Who Serve to give women a genuine Christ-centered sisterhood where faith is lived through service.

History in the making.

Oct 14, 2025Now launching
Pretty Girls Who Serve launches as a national, faith-based sisterhood of Esther Funds Foundation.
See the post
Nov 2, 2025Dearest Woman of God
The first PGWS gathering: the inaugural Dearest Woman of God Brunch in Tallahassee, with Christian Girl College Life, and a Bible study on Becoming a Proverbs 31 Woman led by Shayna Vincent.
See the post
Nov 19, 2025The first crown
Mikaylah Ware becomes the first-ever Miss Pretty Girl Who Serves and receives a $1,000 Esther Funds Foundation scholarship, after raising more than $6,000 and more than 3,000 votes.
See the post
Dec 22, 2025Miss Pretty Girl University
The Miss Pretty Girl University $1,000 Scholarship Competition opens to college women across the country.
See the post
Jan 8, 2026Made official
Pretty Girls Who Serve is formally established as its own organization.
Feb 3, 2026To the campuses
PGWS announces its expansion to college campuses in 2026.
See the post
Apr 18, 2026Rooted in Faith
The Rooted in Faith Brunch at Southern University, with EFF Southern University and LSU, featuring Miss Pretty Girl University, Faith Anderson.
See the post
Jul 13, 2026The New Beauty Issue
Applications open for Miss Pretty Girls Who Serve 2027, a faith-centered scholarship, leadership and service experience.
See the post
Sep 14, 2026Scholarships for HER
Sixteen scholarship opportunities curated for women, with Esther Funds Foundation, followed by the Pretty by HIS Design $1,000 scholarship giveaway.
See the post
Sep 30, 2026PRETTY Ambassadors
Any woman, anywhere, can now carry PGWS where she lives: the four PRETTY drives, Bible studies and brunches. Free.
Oct 1, 2026A new mark
The mirror gives way to a bottle of myrrh with a ruby stopper, from Esther 2:12. The cross stays on it: same sisterhood, same Savior, a symbol of who she is becoming.

Read our whole story, with pictures →

“Who can find a virtuous woman? for her price is far above rubies.”Proverbs 31:10 (KJV)

Find your place

Where would you like to begin, sis?

Become a Brunch AmbassadorVolunteer with PGWS to bring the Dearest Woman of God Brunch Tour to your city in 2027. Become a P31Join the sisterhood with your PGWS membership. Find or start a chapterEvery PGWS chapter, and how to start one at your school or city. Wednesday Bible studyPRETTY From Within, online with sisters everywhere. Save your seat. The P31 ShopPieces made to carry the name. My PGWSYour card, your chapter, your training and your next steps.

FOR YOUR 2027

Plan it. See it.

The P31 PlannerA faith-centered planner: goals for today, this month and 2027, prayer, birthdays, reminders and emergency contacts. Yours alone.Open my planner → My vision boardAdd your photos and watch your 2027 vision board put itself together. Save it as your lock screen.Make my board →

THE HOLY BIBLE

Her Word.
Her quiet place.

A full, beautiful Bible reader for every season of becoming. Open a book, settle into a chapter, and meet God right where you are.

HOLYBIBLEWORD • WISDOM • WONDER

John 1

Opening the Word…

Read slowly, sister.

READ BY WHAT YOU NEED TODAY