OUR MISSION
Proverbs 31 women, found in Christ.
Pretty Girls Who Serve exists to help women become Proverbs 31 women by discovering their true beauty and identity in Christ through sisterhood, ministry, and service.
we are redefining pretty
The Beauty in Christ Service Sisterhood
Pretty girlswho serve.
Faith · Purpose · Sisterhood · Service
Find your beauty in Christ. Become rooted in purpose. Serve like Him.
Our mission
Pretty Girls Who Serve exists to help women become Proverbs 31 women by discovering their true beauty and identity in Christ through sisterhood, ministry, and service.
We are redefining pretty.
Pretty is not
- perfection
- appearance
- popularity
- status
- performance
Pretty is the beauty made visible when a woman knows who she is in Christ and reflects Him through her character, confidence, compassion, leadership, relationships, and service.
The PGWS member journey
A sisterhood that forms and sends.
- 01Pretty Girl WeekShe is seen.
- 02The PGWS Pink BrunchShe is welcomed.
- 03P31 Becoming AcademyShe becomes rooted.
- 04The PouringShe knows she belongs.
- 05Chapter lifeShe grows and leads.
- 06Service + EFF impactShe is sent.
- 07Alumna sisterhoodShe builds a legacy.
Far above rubies.
Rubies represent God-given worth, bold faith, courage, conviction, resilience, leadership, and purpose. A woman does not earn her worth through appearance, status, achievement, or perfection. She is valuable because she belongs to God.
Meet our founder
“The prettiest women love Jesus Christ—and true beauty is reflected in how we love, lead, and serve.”Shayna VincentFounder & Executive Director
Shayna created Pretty Girls Who Serve to give women a genuine Christ-centered sisterhood where faith is lived through service.
History in the making.
- Now launching
Pretty Girls Who Serve launches as a national, faith-based sisterhood of Esther Funds Foundation.
See the post - Dearest Woman of God
The first PGWS gathering: the inaugural Dearest Woman of God Brunch in Tallahassee, with Christian Girl College Life, and a Bible study on Becoming a Proverbs 31 Woman led by Shayna Vincent.
See the post - The first crown
Mikaylah Ware becomes the first-ever Miss Pretty Girl Who Serves and receives a $1,000 Esther Funds Foundation scholarship, after raising more than $6,000 and more than 3,000 votes.
See the post - Miss Pretty Girl University
The Miss Pretty Girl University $1,000 Scholarship Competition opens to college women across the country.
See the post - Made official
Pretty Girls Who Serve is formally established as its own organization.
- To the campuses
PGWS announces its expansion to college campuses in 2026.
See the post - Rooted in Faith
The Rooted in Faith Brunch at Southern University, with EFF Southern University and LSU, featuring Miss Pretty Girl University, Faith Anderson.
See the post - The New Beauty Issue
Applications open for Miss Pretty Girls Who Serve 2027, a faith-centered scholarship, leadership and service experience.
See the post - Scholarships for HER
Sixteen scholarship opportunities curated for women, with Esther Funds Foundation, followed by the Pretty by HIS Design $1,000 scholarship giveaway.
See the post - PRETTY Ambassadors
Any woman, anywhere, can now carry PGWS where she lives: the four PRETTY drives, Bible studies and brunches. Free.
Become one - A new mark
The mirror gives way to a bottle of myrrh with a ruby stopper, from Esther 2:12. The cross stays on it: same sisterhood, same Savior, a symbol of who she is becoming.
“Who can find a virtuous woman? for her price is far above rubies.”Proverbs 31:10 (KJV)
you are allowed to be both
Beautiful. Bold.
Built to serve.
Pretty Girls Who Serve is where faith, self-worth, leadership, sisterhood, and real community impact meet.
We are becoming Proverbs 31 women—secure in who we are, wise in how we move, and ready to make a difference.
THE PGWS MEMBER JOURNEY
A sisterhood that
forms and sends.
Every experience has a purpose. Women are welcomed, rooted in Christ, prepared to lead, connected to chapter life, and sent to make measurable impact.
- 01Pretty Girl WeekShe is seen.
- 02The PGWS Pink BrunchShe is welcomed.
- 03P31 Becoming AcademyShe becomes rooted.
- 04The PouringShe knows she belongs.
- 05Chapter lifeShe grows and leads.
- 06Service + EFF impactShe is sent.
- 07Alumna sisterhoodShe builds a legacy.
FAITH · PURPOSE · SISTERHOOD · SERVICE
About our sisterhood.
Pretty Girls Who Serve is a Christ-centered organization that equips college women to grow in faith, lead with purpose, build genuine relationships, and serve their campuses and communities.
OUR VISION
Known by the way they serve.
We envision communities of women everywhere committed to becoming Proverbs 31 women—rooted in Christ, secure in their God-given worth, united in sisterhood, and known by the way they serve others.
WHY “PRETTY”
We are redefining pretty.
Pretty is not perfection, appearance, popularity, status, or performance. Pretty is the beauty made visible when a woman knows who she is in Christ and reflects Him through her character, confidence, compassion, leadership, relationships, and service.
OUR SYMBOLS
Myrrh and rubies.
The bottle of myrrh is our mark. Before Esther ever stood before the king, she spent six months with oil of myrrh: beauty as preparation, not performance. A mirror shows how she looks; myrrh is about who she is becoming.
Rubies represent God-given worth, bold faith, courage, conviction, resilience, leadership, and purpose. A woman does not earn her worth through appearance, status, achievement, or perfection—she is valuable because she belongs to God.
◆◆◆
“…six months with oil of myrrh, and six months with sweet odours…”
Esther 2:12 (KJV)
“Thou art all fair, my love; there is no spot in thee.”
Song of Solomon 4:7 (KJV)
“Who can find a virtuous woman? for her price is far above rubies.”
Proverbs 31:10 (KJV)
MEET OUR FOUNDER
Shayna Vincent.
Founder & Executive Director
Shayna Vincent is a faith-centered educator, Florida A&M University alumna, student advocate, and the founder of Pretty Girls Who Serve and Esther Funds Foundation. For the past several years, she has worked alongside college students and families as they navigate financial hardship, emergencies, leadership, and the barriers that can interrupt a student’s education.
Shayna created Pretty Girls Who Serve to give women a genuine Christ-centered sisterhood where faith is lived through service. Her vision is to help women know their worth in Christ, grow into purposeful leaders, build meaningful relationships, and use their gifts to strengthen their campuses and communities.
“The prettiest women love Jesus Christ—and true beauty is reflected in how we love, lead, and serve.”
YOUR PINK DIGITAL HEADQUARTERS
The PGWS Hub
Every tool you need to grow, gather, lead, and serve.
01 · START HERE
My Becoming
Build a faith, confidence, and purpose pathway made for your season.
02 · SISTERHOOD
Sisterhood Lounge
Prayer, challenges, connection, and a place to belong.
Join the national group chat →03 · LEADERSHIP
Chapter House
Find a chapter—or build the next one in your city or school.
Find your chapter →04 · FAITH
Proverbs 31
Practical growth in wisdom, worth, stewardship, and discipline.
Start the tracked Academy →05 · SERVICE
Serve Studio
Service ideas, impact plans, and events that love people well.
06 · RESOURCES
Pretty Vault
Brunch guides, devotionals, templates, graphics, and more.
07 · MINISTRY
Prayer Closet
A private 45-day return-to-God journal, deep Bible studies, prayer prompts, and faith-filled resets.
Begin Her Return →08 · BECOMING
Myrrh Talk
Identity, high self-esteem, boundaries, confidence, wellness, and becoming secure in Christ.
Open Myrrh Talk →09 · FREE BIBLE PLAN
Pretty Girls Overcome
Walk through depression with Christ in a public seven-day plan with Shayna's story, Scripture, private reflection, and faith practices.
Begin the free plan →THE CHAPTER HOUSE
Find your
pink purpose
circle.
PGWS chapters turn sisterhood into real local impact through service, faith, leadership, and beautiful gatherings.
✦ campus chapters✦ community chapters✦ virtual sister circles
Open Chapter Pathways →
✦
NO CHAPTER NEAR YOU?
Start one, pretty girl.
- Walk through how a chapter starts
- Send your application
- Interview with Nationals
- Launch and serve your community
NOT READY FOR A CHAPTER?
Become a PRETTY Ambassador →THE CHAPTER RESOURCE HUB
Run your chapter
with excellence.
Everything chapter founders, officers, and advisors need in one organized, beautiful place.
PGWS
CHAPTER
FILES
CHAPTER
FILES
Governance
Your foundation: chapter authority, conduct, leader boundaries, safety, records, and national expectations.
Open governance →Operations & Forms
Meeting agendas, minutes, action logs, financial records, event checks, and officer transitions.
Open operations →Programming & Toolkits
Dignity-first gatherings, service-project planning, community partnership, and impact storytelling.
Open toolkits →Branding & Social
Official account rules, consent, launch readiness, public statements, and brand-use standards.
Open brand rules →Leadership Training
Founder readiness, executive-board roles, ministry, accountability, and leader selection.
Open training →Compliance & Reporting
Good-standing standards, semester reporting, advisor guidance, finances, and corrective pathways.
Open compliance →Membership & Recruitment
Fair recruitment, honest benefits, secure applications, onboarding, and sister-safe welcoming.
Open recruitment →New Chapter Start Here
Review the pathway, submit the official application, interview, and wait for written national authorization.
Start your chapter →Community Service
Ethical project planning, service records, partner care, consent, safety, and meaningful outcomes.
Open service tools →Conflict Resolution
Use the SISTER pathway to slow down, identify facts, protect safety, repair, record, and refer.
Get support →PGWS Chapter House
Find a chapter, start one, or open your chapter's room, training and support.
Find a chapter, or start one →THE PRETTY GIRL ACTION HUB
Make your
pretty powerful.
Small actions turn confidence into service. Choose an impact lane and get a practical next move for your chapter or your own life.
TODAY'S PRETTY ACTION
Send a real check-in.
Text one woman: “You crossed my mind today. How are you really doing?” Then make room to listen.
5 MINUTES · SISTERHOODTHE MINISTRY + MYRRH TALK
God calls you
beautiful.
PGWS ministry is not about being perfect. It is a gentle, faith-filled room for women to know God, grow in truth, heal their self-talk, and become secure in who they are.
✝
“She is clothed with strength and dignity.”
PROVERBS 31:25Identity Reset
Guides for replacing comparison, shame, and negative self-talk with truth, confidence, and God-given worth.
Prayer & Bible
Forty-five in-depth studies, honest reflection, practical spiritual disciplines, and a private encrypted journal.
Begin Her Return →Soft Life, Strong Faith
Wellness, routines, boundaries, beauty, rest, emotional health, and taking care of the woman God is growing.
Sister Support
Resources for friendship, conflict, healthy relationships, asking for help, and supporting another woman with care.
HER RETURN · A 45-DAY BIBLE-STUDY JOURNAL
Come back
without pretending.
This is not a collection of quick quotes. Her Return is a serious, grace-filled pathway for the woman who feels distant, distracted, disappointed, numb, ashamed, or simply hungry for God again. Move through Scripture slowly. Study the context. Tell the truth. Practice what you read. Let consistency grow from communion—not performance.
Let God tell the truth about where you are
Psalm 139:1-24
BEFORE YOU INTERPRET IT
THE DEEPER LESSON
THREE TRUTHS TO CARRY
QUESTIONS THAT REQUIRE HONESTY
TODAY'S EMBODIED PRACTICE
PRAY THIS SLOWLY
MY PRIVATE PRAYER CLOSET
Write where only you can read.
Day 1: Let God tell the truth about where you are
Create or enter your private journal lock phrase.
This is separate from your PGWS password. Make it memorable, use at least 12 characters, and never email it to anyone. Your browser uses it to encrypt and decrypt your pages.
Her Return supports spiritual reflection and discipleship; it is not a replacement for pastoral care, licensed mental-health treatment, medical care, or emergency services.
THE HOLY BIBLE
Her Word.
Her quiet place.
A full, beautiful Bible reader for every season of becoming. Open a book, settle into a chapter, and meet God right where you are.
HOLYBIBLEWORD • WISDOM • WONDER
John 1
Opening the Word…
Read slowly, sister.
READ BY WHAT YOU NEED TODAY
THE SISTER CIRCLE
Read it.
Talk about it.
Every chapter can become a soft place to ask, reflect, pray, and encourage another woman. The wall is public to read; posting is protected for signed-in sisters.
CHAPTER CONVERSATION
John 1What stood out to you?
“The light shines in the darkness.” Where do you need light or clarity right now?
THE SISTER WALL
Her light looks good here.
Wins, testimonies, kindness, service, and little reminders that a girl somewhere else is becoming too.
✦
“I went to class even when anxiety said stay home. Proud of me.”
— a PGWS sister
♡
“I finally stopped calling myself names. God is teaching me to speak gently to her.”
— a PGWS sisterSISTER SNAPSHOTS
Beautiful things we did together.
servepraygathergrow
Share chapter brunches, service days, prayer nights, and sisterhood moments for approval.
♡ Community care: posts and photos are reviewed before appearing. Never share private contact details, your location, or anyone’s photo without permission.
TAKE A HER QUIZ
What kind of
pretty leader
are you?
A light, faith-and-purpose quiz to reveal the way you naturally show up for people.
Question 1 of 3
When a friend is having a hard week, your first instinct is to…
✦
YOUR PRETTY LEADERSHIP GIFT
PGWS LEADERSHIP ACADEMY · 2026.3
Rooted leaders. Practiced judgment.
Three production training pathways with deep lessons, scenario assessments, evidence review, remediation, and verifiable training-completion credentials. Appointment, access, campus, and chapter decisions remain separate.
TRAINING
MODULES
CURRENT LESSON
01
Beauty in Christ: identity, promise & journey.
Learn the seven-stage PGWS journey, use the official public promise, and lead without appearance pressure, status ranking, or imitation sorority culture.
Module 1 of 10
Open the Leadership Academy →
THE PRETTY VAULT
Pretty resources.
Purposeful impact.
Not another empty Pinterest board. The vault is your organized library for living, leading, serving, and gathering with excellence.
View resource categories →
BRUNCH
BLUEPRINTS ♡
BLUEPRINTS ♡
SERVICE
STUDIO ✦
STUDIO ✦
SISTERHOOD
TOOLKIT ✝
TOOLKIT ✝
JOIN THE SISTERHOOD
Come as you are.
Become who you’re called to be.
Your PGWS membership opens the door to a faith-filled, feminine, service-centered community built for your becoming.
- ✦ PGWS Hub + Pretty Vault access
- ✦ Three-pathway Leadership Academy training
- ✦ Chapter and ambassador opportunities
- ✦ Sisterhood challenges and member drops
THE PGWS COMMUNITY DIRECTORY
Find your sisters.
Your P31 Portal is the one place to sign in, manage your profile, and access official member benefits. Profiles only appear here when a member chooses to share them.
♡ Choose what your profile shares✦ Find sisters by city, chapter, or interest♡ Chat is for signed-in sisters
The Sister Directory is getting ready for its first profiles. Be one of the first women to add your light.
THE SISTER LOUNGE
A little space to say hey.
Share a prayer request, win, question, or encouragement. Keep it kind, faith-filled, and sister-safe.
Amaya “This reminded me I do not have to have it all figured out to keep walking.”
Faith “I’m choosing to bring my worries into the light instead of holding them alone.”