Now launching
Pretty Girls Who Serve is announced as a national, faith-based sisterhood of Esther Funds Foundation, created to help women discover their beauty, purpose and identity in Christ.
See the post on InstagramPretty Girls Who Serve · est. 2025
Historyinthemaking.
We're new, and we love that. Our story is being written right now, and every woman who joins is part of it.
Begin the storyBefore the sisterhood
She grew up believing she was ugly.
Long before there was a Pretty Girls Who Serve, there was a girl who could not see her own worth. Shayna Vincent lived with depression and low self-esteem for most of her life. She was bullied. Her faith in Jesus was challenged again and again.
She grew up believing she was ugly. It was not a passing thought; it was an internal belief, and it shaped how she saw herself and everyone around her.
Home was not always a safe place for her heart. Her father carried trauma of his own, and the way it spilled over wounded her deeply. She learned to lean on food for comfort. By college she was drinking a lot, and living outside of God's will, out of loneliness and pain.
At 23, she discovered the Proverbs 31 woman. It changed her life.
She went on to start Esther Funds Foundation so students could pursue higher education and finish what they start. Pretty Girls Who Serve was born out of something just as personal: helping women find their pretty, their beauty in Christ Jesus. So many women are fighting an identity battle. She knows that fight, and she knows the way through it.
Her price is far above rubies. So is yours.
Carrying something heavy right now? You can call or text 988 any time, day or night.
October – November 2025
The first room.
Shayna founded Esther Funds Foundation to help students finish college. But EFF's women kept asking for something more: a sisterhood. Pretty Girls Who Serve branched off from EFF because our members wanted one. It started with a table, a Bible study and a room full of women.
Dearest Woman of God
Our first gathering: the inaugural Dearest Woman of God Brunch in Tallahassee, together with Christian Girl College Life and its founder, Kayla Roberts. Shayna Vincent led a Bible study on Becoming a Proverbs 31 Woman. Every PGWS brunch since has grown out of this room.
See the post on InstagramNovember 2025 – January 2026
Crowns that pay for college.
From the start, PGWS crowned women to send them further in school. Our national scholarship pageants run all year, and every crown comes with a scholarship.
The first crown
Mikaylah Ware becomes the first-ever Miss Pretty Girl Who Serves and receives a $1,000 Esther Funds Foundation scholarship, after raising more than $6,000 and earning more than 3,000 votes.
See the post on InstagramMiss Pretty Girl University
The Miss Pretty Girl University $1,000 Scholarship Competition opens to college women across the country, with public voting from January 10, 2026. Supporting a queen means supporting higher education.
See the post on InstagramJanuary 8, 2026
Made official.
Pretty Girls Who Serve was formally established as its own organization. The work had already begun; now it had a name on paper too.
Spring 2026
To the campuses.
The sisterhood stepped onto college campuses, side by side with EFF's chapters.
PGWS goes to college
PGWS announces its expansion to college campuses in 2026, and invites women to bring it to their school.
See the post on InstagramAn Easter Brunch
Our sisters host an Easter Brunch with Esther Funds Foundation Tally State.
See the post on InstagramRooted in Faith
The Rooted in Faith Brunch in the Southern University Ballroom, with EFF Southern University and LSU, featuring Miss Pretty Girl University, Faith Anderson. Free for every college student.
See the post on InstagramSummer – Fall 2026
The New Beauty Issue.
The world has a beauty issue. PGWS answered it with scholarships, service and a sisterhood any woman can carry home.
Miss Pretty Girls Who Serve 2027
Applications open for The New Beauty Issue, a faith-centered scholarship, leadership and service experience for Christian college women.
See the post on InstagramScholarships for HER
Sixteen scholarship opportunities curated for women, with Esther Funds Foundation, followed by the Pretty by HIS Design $1,000 scholarship giveaway.
See the post on InstagramPRETTY Ambassadors
Any woman, anywhere, can now carry PGWS where she lives: the four PRETTY drives, Bible studies and brunches. Free.
Become a PRETTY Ambassador →October 1, 2026
From the mirror to myrrh.
Our old mark was a mirror with a cross inside it. Our new mark is a bottle of myrrh with a ruby stopper, and the cross stays on it.
Before Esther ever stood before the king, she spent six months with oil of myrrh. It did not change who she was. It prepared her for what God had already called her to.
A mirror shows how she looks. Myrrh is about who she is becoming.
The ruby is Proverbs 31:10: her price is far above rubies.
What our symbols mean
Before Esther ever stood before the king, she spent six months with oil of myrrh. Our beauty is preparation, not performance: who God is shaping us to become.
Esther 2:12It was inside our old mirror and it stays on our bottle. Christ is at the center of everything we are. The mark changed; the Savior did not.
Our worth is set by God, not by looks, status or achievement. A virtuous woman's price is far above rubies.
Proverbs 31:10When the bottle opens, the fragrance fills the room. A woman who serves carries Christ wherever she goes: we are unto God a sweet savour of Christ.
2 Corinthians 2:15A young woman, prepared in private and placed by God for a purpose bigger than herself. She gave Esther Funds Foundation its name, and she is the reason for our myrrh.
Esther 4:14The woman Shayna discovered at 23, the one who changed her life. Strong, wise, faithful and kind. We call it becoming a P31 woman.
Proverbs 31“…six months with oil of myrrh, and six months with sweet odours…”Esther 2:12 (KJV)
“Who can find a virtuous woman? for her price is far above rubies.”Proverbs 31:10 (KJV)
The next chapter has your name in it.
Join the sisterhoodBecome a national member of Pretty Girls Who Serve.→Start a chapterBring PGWS to your campus or your city. We'll walk you through every step.→Become a PRETTY AmbassadorAny woman, anywhere. Free.→
Pretty Girls Who Serve · a sisterhood of the Esther Funds Foundation family